Personal branding is a revolution in career management and an essential tool for thriving in the new world of work. Personal branding means being your best, authentic self and standing out from your peers so you can achieve your goals. In the words of our founder “What makes you unique, makes you successful.” > learn about the Reach personal branding process

Dubbed the personal branding guru by Entrepreneur magazine, William Arruda inspires and invigorates executives and professionals with actionable presentations and workshops focused on the human side of branding. > learn more.

> listen to William's personal branding Quick Tips.

> download his speaking/media kit

Tom Peters coined the term ‘personal branding’ over a decade ago. Reach took the concept and turned it into a global industry. The facts about Reach:

• The Reach personal branding process – 1-2-3 Success™ - has been used by hundreds of thousands of professionals and entrepreneurs.
• There are Reach-certified personal branding strategists in 23 countries on four continents.
• Reach clients include many of the Fortune 500 and leading global brands.
• William Arruda, Reach founder, has delivered thousands of presentations on personal branding to audiences of five to five thousand throughout the Americas, Europe, Asia and Africa.
• 360Reach™ – the first and leading personal branding assessment – has been used by nearly a quarter of a million people.
• Reach sponsored the first annual Brand You World Summit which featured 24 hours of teleseminars with leading authorities to celebrate the tenth anniversary of personal branding.
• Career Distinction: Stand Out by Building Your Personal Brand, authored by William Arruda and Kirsten Dixson, has been a careers bestseller since it was released in June, 2007.
• The Reach Branding Club is the only online personal branding and social networking website